Vivian Pham
Sr. UX Designer
Vivian Pham
Designing for how people actually work.
Research-grounded. Systems-minded. Human by design.
Selected Work
5 case studies
Showing the future, then building it.
Mapped the value at every step of the journey, then came back to execute it.
From tab-switching to one view.
Gave a global hospitality client's agents the full customer picture in one place.
The AI demo that won clients.
Turned a future-state concept into a pitch that closed deals.
40 tools, one platform.
Frontline teams went from weeks of training to days.
0→1 in six months.
Sole designer from blank canvas to shipped product.
Rooted in UX.
Thinking in systems.
I'm a V-shaped designer (both in how I work and, conveniently, in name) with deep expertise in UX and a growing practice across service design, strategy, research, and product vision.
Currently a Sr. UX Designer at Accenture Song, where I lead UX and service design for enterprise clients across hospitality, healthcare, and technology. My work lives in complex environments: fragmented legacy systems, misaligned teams, and workflows shaped by years of workarounds.
I naturally think in systems. Before I design a screen, I focus on understanding the full experience: facilitating stakeholder workshops, mapping service blueprints, synthesizing research, and creating the shared alignment needed to move forward.
At the same time, I care deeply about how things feel, not just how they function. I'm drawn to simplicity in complex workflows, but I also believe in creating moments of clarity and surprise where they matter.
Currently exploring
DJing
Just for myself — still learning
Farmers Markets
Finding hidden gems, sampling fruit, and searching for the best french fry
Cooking
Chaotically making up recipes as I go
Photography
The blur is intentional
[short] Dog Walks
My dogs are reactive :(